Tag Archives: Internet Marketing

Internet Marketing- A Summary

Internet marketing or online marketing is one of the most valuable skills a young marketing professional or business owner can possess. You could lose everything in your life and if you are able to effectively conduct online marketing for yourself or others you will most likely always be employed and in demand. The trick is figuring out how to trust what you read online about Search Engine Optimization, Adwords, Search Marketing, Niche Marketing, etc.  How do you know who is really giving away the great information vs. providing just enough information that you will have to complete their $5,000 training program?

Here are some tips for finding the most valuable internet marketing training programs and resources so you can quickly get trained in online marketing:Avoid anyone who claims to have mastered everything in the world of online marketing, anyone who is truly a master got there by constantly learning and anyone who has stopped learning will quickly fall behind in the times and provide you with outdated advice. Go with someone who is humble and constantly adapting to changes within the online marketing environment.

Seek programs which cover a broad spectrum of topics such as Pay Per Click (PPC), Search Marketing, Search Engine Optimization (SEO), Niche Marketing, etc. If you complete a separate program on each of these areas you will spend more than you need to, and probably learn slower.   Make sure the program you choose is diverse.

At least consider programs which off an internet marketing certification and not just training by providing a certification the organization is held to a higher standard of training and testing of your knowledge which will ensure that you get more value per $ than you would through a generic training program.Combine any program you join with reading at least 3-5 books within the niche subjects most vital to your success, books contain more knowledge per $ than any other training source period.

Internet Marketing Investing- Points to Remember

There are 1,000 ways to invest your time every day as an internet marketer, you will never, ever run out of ways that you could improve what you are doing or expand what you are trying to accomplish.  There are always more tools, methods, strategies, and avenues to explore than there are minutes in a day to even comprehend them.

Here are the top 4 time wasters I have seen in the internet marketing space:

  1. Trying to please everyone who emails you with feedback about your product. Yes, you should crowd source and innovate and pay attention to both negative and positive feedback but if you focus too much on tweaking your product or service forever you will miss the next big opportunity coming your way.
  1. Believe that more links are always better links. There is a lot that goes into SEO besides quantity of links nowadays to rank well so sit back and try to design your ideal link graph. How can you strategically gain links from the top 100 websites within your industry? Those links are typically worth more than 3,000 links that are from domains outside of your space.
  1. Thinking that by throwing money at a problem it will get solved. Cash can serve as a catalyst but it does not create solutions and often by doing things the hard way you learn how to do them efficiently and you see the extra benefits of the approach. This is hard to balance as your websites grow bigger, stronger, and more diverse in their nature but never forget when you started how you ran your whole marketing campaign on a shoestring budget. You can waste a lot of time by waiting for problems to be solved just because you have spent some money on them like everything else what you invest into something is what you will get out.
  1. Moving in too many directions at once. It is tempting to go after every opportunity we see but as a result we don’t do anything very efficiently. This is the #1 time waster in the internet marketing, never be working on more than 5 priorities and always know what your #1 and #2 goals are so you can focus on those first every single day when you start working.